VIVIAN
 YUAN

​I build growth and product strategies for games and creator platforms by combining player insights, market analysis, and creative positioning.

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I’m currently pursuing an MBA at USC Marshall and previously earned a B.A. in Economics and Design from UC Davis. My background spans product marketing, digital campaigns, and community growth across gaming, entertainment, and tech.

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I help teams launch features, grow engaged player communities, and translate data into clear product and go-to-market decisions. I aim to support game studios and creator platforms in scaling products, strengthening creator ecosystems, and building loyal player communities.